CI Introduction
NEWEN is a fusion of “NEW” and its reverse, symbolizing continuous discovery and the creation of new possibilities. The NEWEN AI logo incorporates upward horizontal strokes to reflect progress and growth, visually representing the company’s commitment to innovation through AI technology. With clean lines and a balanced structure, the logo conveys stability, professionalism, and leadership in advanced AI solutions.
BI Introduction
Quetta is NEWEN’s flagship AI analytics brand, designed to uncover the deepest and most transformative insights from vast-scale data. A quetta (10³⁰) represents one of the largest units of data, symbolizing the platform’s capability to process and analyze data at an unprecedented scale.
Quetta’s CI design reflects its mission to enhance life and business through AI. The diagonal connection between the “Q” and the “t” symbolizes insight and intelligent linkage.
The blend of uppercase and lowercase letters conveys a youthful yet smart identity, while the rounded forms represent data flexibility and the sharp diagonals express analytical precision-embodying a brand that delivers advanced yet accessible AI-driven insights.
